Mike Dillard's Magnetic Sponsoring course created quite a stir when it was released unto the network marketing community nearly 4 years ago.
It wasn't the fact that it was created by a young twenty-something year old ex-waiter that made it so controversial. It was the fact that it revealed that traditional mlm tactics were really not the best way to build a network marketing business in the modern era.
The course also showed how conventional business marketing not only applied to real businesses, but to the network marketing industry as well. It also introduced the concept of attraction marketing.
But as many Internet network marketers become more marketing savvy, is there really still a need to teach what's being taught in Dillard's Magnetic Sponsoring? Don't people already get it?
The answer is a shocking big fat "no." And here's why...
Unfortunately the Internet is littered with less than honest people who take advantage of network marketers by telling them to do things that fly in the face of attracting people into their business.
For instance, they tell mlm'ers they should opt into as many people lists as possible only to harvest emails and phone numbers so they can then spam them with their program. Is this attractive at all? When you intentionally deceive people are you pulling people toward you or away from you?
And the answer is obvious. But it doesn't stop these scammers from trying to pull a fast one on network marketers who are so hungry for success.
And when these network marketers try these tactics, they get less than spectacular results for all the efforts they put in. And they're back to square one just more discouraged than ever.
If only they used attraction marketing to begin with they wouldn't have to work so hard to get the results that they so desperately wanted.
There is definitely a need for Dillard Magnetic Sponsoring and other courses that teach attraction marketing because a lot of people, through no fault of their own, are doing things that go against human psychology, and when you do that you're building a business uphill rather than downhill.
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